About The CompanyKenneth Cole Productions, Inc. is an American fashion house that was founded in 1982 by Kenneth Cole. Having grown from its footwear roots, Kenneth Cole is now a full lifestyle brand that is forever committed to pushing the boundaries of convention and embracing the notion that, "Today is not a dress rehearsal." Kenneth Cole's stylish collection of clothing, footwear and accessories is refined yet functional. Kenneth Cole has manufactured high quality Timeless, classic and elegant watches and accessories that can be worn for every occasion.The classic and sophisticated timepieces from Kenneth Cole have high-quality standards, anti-allergenic, comfortable to wear and special in their unique design.Reaction Series Kenneth Cole Reaction is proud to be a part of Geneva Watch Group. Reaction series was introduced in 1996, representing the voice of generation next as a more casual, less expensive component to Kenneth Cole New York. Defined by the exuberant generation of tomorrow, inspired by young, energetic men and women, Reaction is socially conscious with the voice and desire to move the world. All the watch cases are made of metal and topped with a mineral crystal glass for protection. The straps are either made of faux leather, silicone or rubber and the bracelets are made from stainless steel. All the watches come with a limited 2-Year Warranty.Our classic looking top rated watches make for good business gifts for all designer fashion centric wristwatch lovers. Minimalists will also love our casual and simple yet smart and luminous models.From exercising, sports, hiking or running and swimming underwater with your dog at the beach to detoxing from the day at home in a robe with a glass of wine and your electronic gadgets.Even the smallest changes in optics can be a large under marker of your core and proof of your worldly taste.Don't zone out or out...stop being a resistant dinosaur and unmask your potential with one of our quality accessories which mesh both time and royal bracelet strap styling.Don’t be led to the mine field of inexpensive clearance or sale watches. Makeup your mind to be the first one to stand up and face times of focus with the best of military accuracy. This sleek, stylish black-plated stainless steel men's digital watch from Kenneth Cole Reaction will banish memories of tacky 1970s timepieces. Suitable for wearing with contemporary professional attire, it features a tank-style, tall rectangular watch case with wide, brushed silver sides. A black face surrounds the negative digital readout (white-on-black) with oversized digits that place the hour sitting atop minutes. It also displays date and seconds. It's finished with a triple-link stainless steel bracelet band with a brushed finish. Other features include a scratch-resistant mineral crystal and water resistance to 30 meters (99 feet)--enabling it to withstand splashes, rain and snow, but not suitable for swimming.